How to Choose a Name for Your Enneagram Business
Naming your business is a big step—it marks the shift from “I’m thinking about doing this” to “I’m really doing it.”
If you’re an Enneagram coach, educator, or guide, choosing a name that feels aligned and communicates what you do can feel like a lot of pressure.
❓ Should you use the word “Enneagram”?
❓ Should it be your name?
❓ What if you change your offerings later?
Let’s take a deep breath.
The truth is: your business name is important, but it’s not everything. What matters most is the clarity and connection behind it.
This post will walk you through how to brainstorm with intention, make strategic naming choices, and move forward with confidence.
Start with Clarity: What Do You Want to Be Known For?
Before you dive into brainstorming words or buying a domain, it’s worth zooming out.
The best names grow out of clarity, not cleverness. Take a few minutes to reflect on:
Who You Serve
Are you working with:
Individuals?
Couples?
Teams?
A specific community like creatives or moms?
What Kind of Work You Do
Do you specialize in:
Typing interviews?
Relationship coaching?
Workshops?
Spiritual growth?
The Tone or Vibe of Your Work
Are you more:
Practical and grounded?
Poetic and intuitive?
Playful and bold?
These answers can act like a compass while you brainstorm.
For example, a name like The Inner Compass might fit someone whose work is focused on deep internal alignment, while Nine Paths Coaching signals something more structured and Enneagram-specific.
✍🏼 Journaling Prompt:
When people hear my business name, I want them to feel… (safe, curious, inspired, supported, etc.)
Brainstorming Prompts to Get the Ideas Flowing
Now for the fun part!
At this stage, quantity matters more than quality. The goal is to get as many ideas as possible out of your head and onto the page.
Here are a few ways to spark ideas:
1. Enneagram Keywords
Start by listing words related to the Enneagram and personal growth. Think beyond just “type” or “number.” Consider:
Growth
Essence
Shadow
Patterns
Core
Integration
Awareness
Inner Work
Center
Mix and match these with other words to start forming phrases.
2. Metaphors + Imagery
What metaphors speak to your view of the Enneagram or your coaching style?
Some ideas:
Compass, path, bridge, map
Light, mirror, anchor, flame
Seasons, spiral, roots, wings
Threads, windows, doors, lenses
These can evoke emotion and make your brand more memorable, even if they don’t directly mention “Enneagram.”
3. Personal or Cultural References
Do you have a favorite word from your heritage language, a meaningful phrase from a poem, or a nickname that could inspire a brand name?
Your identity is part of your brand, especially if you’re creating a personal and relational business.
4. Audience-Specific Language
Think about your ideal client—what words or phrases would resonate with them?
If you work with parents, creatives, spiritual seekers, or corporate teams, that language might shape your name, too.
➡️ Pro tip:
Write everything down, even the “bad” ideas. You never know what might spark something later.
Should You Use the Word “Enneagram” or Your Name?
Once you’ve brainstormed some options, you might notice a crossroads: Do you include the word Enneagram in your name or do you name the business after yourself? Or do you go with something completely different?
Here’s a breakdown of the pros and cons of each route:
Using the Word “Enneagram”
PROS:
It’s instantly clear what your business is about
It helps with SEO and discoverability
It builds trust with people who are already familiar with the Enneagram
CONS:
It may feel limiting if your services expand later
Your name might blend into a sea of other “Enneagram” businesses
It could feel too direct if your brand leans more poetic, subtle, or metaphor-based
MIDDLE GROUND:
Consider using Enneagram in your tagline or description, rather than in the business name itself.
For example, The Still Point: Enneagram-Informed Coaching for Creatives.
Using Your Own Name
Pros:
It builds personal connection and trust (especially if you’re the face of your brand)
It gives you flexibility if your focus shifts in the future
It’s great for people who already know or follow you
Cons:
It may not communicate what you do to new visitors
Hard-to-pronounce or hard-to-spell names can be tricky
If you ever want to scale, collaborate, or sell your business, a personal name can be less transferable
Alternative:
Use your name + a descriptive word. For example:
• Jamie Kim Coaching
• With Ana, Enneagram Coaching for Women
• The McClain Collective
This gives you a personal connection with a bit of clarity.
Best Practices for Naming Your Business
No matter which direction you choose, these tips will help ensure your name is both meaningful and strategic:
✅ Check for domain + social handle availability
Before you fall in love with a name, make sure it’s not already taken. Even if the .com isn’t available, you can often get creative (e.g. use .co, .studio, or add “coaching” or “withyourname”).
✅ Make it easy to say, spell, and remember
If someone hears your name on a podcast or reads it quickly, will they know how to find you? Avoid overly clever spellings or long, complicated phrases.
✅ Say it out loud
Does it feel awkward or energizing? Does it sound like something you’d be proud to introduce?
✅ Ask for feedback (but not too much)
Share a short list of your top 3–5 ideas with people who know your work or fit your ideal client. Don’t ask “Which do you like best?”—ask, “What feeling or idea does this name give you?”
✅ Don’t Let Perfectionism Keep You Stuck
Here’s the truth: your business name is important, but it’s not set in stone. Some of the most successful business owners have rebranded over time—and others stuck with a name they were unsure about until it grew into something meaningful.
If you’re still torn between a few options, give yourself a deadline (like one week) to decide. You can always refine or evolve it later.
Final Thoughts
Choosing a name for your Enneagram business is both a creative and strategic act.
Start with clarity about who you serve and how you want people to feel when they hear your name.
Then, use brainstorming tools to generate ideas, weigh your naming options, and follow best practices to land on something that feels like you.
Clarity comes from action. The sooner you choose a name, the sooner you can build your brand, connect with your people, and make an impact.
And remember: what matters most is not the name itself, but the work you do under it.
