The #1 Marketing Strategy Most Enneagram Coaches Aren’t Using (But Should Be)
If you’re an Enneagram coach or educator, you’ve likely felt the shift over the past few years: more competition, tighter budgets, and clients who are slower to say yes.
You’re not alone.
After talking with several Enneagram professionals recently, one theme kept surfacing:
“I’m struggling to find new clients.”
Sound familiar?
While social media gets a lot of attention in the online business world, there’s one powerful strategy that’s often overlooked—but consistently effective:
Email marketing.
And before you click away thinking “that’s not for me,” let me show you why it just might be exactly what your business needs right now.
Email Marketing Isn’t Just for Big Brands
Let’s clear something up:
Email marketing doesn’t mean writing salesy newsletters every week or becoming a full-time marketer. It means building a direct, personal relationship with the people who are already interested in your work.
It’s one of the few marketing tools that allows you to bypass the algorithm and land straight in someone’s inbox—where you have their full attention.
And for Enneagram professionals who value depth, connection, and trust… that’s a huge win.
Why Email Marketing Works (Even for Your Enneagram Business)
Here are just a few reasons email marketing is so powerful for Enneagram-based businesses:
✨ You stay connected with current and past clients.
Sometimes people aren’t ready to work with you right now, but they may be later. Email lets you nurture those relationships over time.
✨ You stay top of mind.
When someone finally is ready for a typing interview, a workshop, or 1:1 coaching, they’re more likely to choose the person whose voice they’ve been hearing regularly in their inbox.
✨ You’re speaking to people who already care.
Your email list is made up of people who chose to hear from you. That means they’re already interested, and your job is to keep showing up in a way that builds on that trust.
✨ It’s a space where you can be real.
Unlike social media, email allows for longer-form thoughts, personal stories, deeper reflections—and the kind of content that connects below the surface.
Common Email Marketing Myths (and Truths)
1️⃣ “But I don’t have a big list.”
That’s okay. You don’t need a big list—you need a connected one. Even 20 engaged people can be more impactful than 2,000 who don’t read what you send.
2️⃣ “I don’t know what to say.”
You don’t have to be fancy. Think of your emails like a conversation. Share stories, insights, questions, or even reflections from your week. Your voice is the reason people signed up in the first place.
3️⃣ “I don’t want to be annoying.”
If your emails are helpful, encouraging, or thought-provoking, they won’t be annoying. They’ll be welcomed.
How to Start (or Restart) Your Email List
If you’re ready to give email marketing a real shot, here are a few easy ways to begin:
• Choose a platform. I recommend starting with something simple. Kit (formerly ConvertKit) is my platform of choice for its ease of use and flexible pricing plans.
• Write a welcome email. Let people know who you are, what they can expect, and how your emails will help them.
• Decide on a rhythm that feels sustainable. Even one email a month is better than none!
• Show up consistently and be yourself. Your words don’t have to be perfect—they just need to be yours.
Email marketing isn’t just a “tactic.” It’s a way to build meaningful, lasting connections with the people who value what you do.
For Enneagram professionals—who are all about awareness, growth, and transformation—email is one of the most aligned ways to show up, serve, and (yes) sell.
It’s not about volume. It’s about value. And you’ve got a lot of it to share.
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